Custom Events

Custom events enable you to track specific user actions, such as adding items to a cart or completing a tutorial. These events are essential for mapping user journeys and triggering specific intercepts based on behavior patterns.

Implementing Custom Events in Code

Custom events can be reported using a dedicated SDK method. Learn more about available methods in the API Reference.

Code Examples

iOS

import QualtricsExperience

Qualtrics.reportEvent("add_to_cart")
Qualtrics.reportEvent("checkout_started")
Qualtrics.reportEvent("purchase_completed")

Android

Qualtrics.reportEvent("video_played")
Qualtrics.reportEvent("video_paused")
Qualtrics.reportEvent("video_completed")

React Native

import { reportEvent } from '@qualtrics-experience/core';

reportEvent("tutorial_started");
reportEvent("profile_created");
reportEvent("onboarding_completed");

Uses of Custom Events

Sequencing

Custom events can be incorporated into intercept sequencing logic. Custom events allow you to create an event for an action, such as clicking the checkout button. Custom events can be added into the sequence as seen below.