Skip to main content

Qualtrics Experience SDK

The Qualtrics Experience SDK is in Early Access (EA) for customers to try out and leverage. To use the SDK, you need to be enrolled in the Qualtrics Preview Program. For details, contact your Qualtrics team. Your Qualtrics team will help get you enrolled in the program and ability to try out the new SDK.

Introduction​

Qualtrics Experience SDK allows you to create meaningful in-the-moment engagement with your customers. Using our SDK, you will be able to solicit feedback from customers, customize messages, drive app reviews, and more.

Our SDK will automatically capture various events inside of your app which you can leverage to create different intercepts or experiences for your customers. Each of these experiences can be personalized using Qualtrics' XM Directory. Our SDK will allow you the ability to gather insights based on a series of events, not just a moment in time, using our new sequencing functionality. Our documentation will outline how to use the new SDK, the enhancements, key security concerns, optional custom coding, and impacts to your application.

Some of the features and use cases described will be supported in later versions of the Experience SDK.

Use Cases​

Below are example scenarios we've heard across the industry, themed to our fake airline Ribbit Airlines. These examples show how the SDK comes in handy for solving common business challenges:

  1. Time Based Engagement - At Ribbit Airlines, I want to give a coupon to tadpoles who go to book a flight and leave the account management screen and are there for 4 minutes.
  2. Journey Friction Detection - At Ribbit Airlines, I want to highlight to my customer a Native App Feedback to understand how their booking journey went upon going through the search flight screen three times to see if there is friction.
  3. User Segment Targeting - At Ribbit Airlines, I want to customize my experience using the SDK to target specific user types and their segment.
  4. Customer Profile Enrichment - At Ribbit Airlines, I want to collect specific information about my customers and store that information in their profiles and use it for analytics.